Consulting Assistance for Healthcare Providers
Try something one day. Instead of opening your mail at the office, take it home with you, and open it after you lay down in bed for the night. See how quickly you can then fall asleep. Improper EOB’s; HIPAA and CCI warnings; announcements of new competitors, etc. will replace sheep as something you will count. Unfortunately, this little experiment simply emphasizes that the ” treat patients and make a living” days of healthcare are gone. Referral systems, governmental regulation and increased competition for the healthcare dollar means that each practitioner must do more to succeed. You must make sure that your marketing attracts patients, referrals and managed care contracts, and keep them. You need to insure the practice runs efficiently without sacrificing patient care. That each staff member contributes to the success through training while avoiding any type of compliance violation. In other words, more is required than the average office has the time or expertise to do by itself. To help in this, Innovative Healthcare Resources offers a variety of practice management consulting programs.
PRACTICE OPERATIONS AND COMPLIANCE ISSUE PROCEDURES: CONSULTATION/ DESIGN/TRAINING
More than any previous time in the history of healthcare, every activity that occurs within your organization can influence the financial stability and viability of the entire organization. Whether it is practice operations from the basic patient flow, and telephone operations, or operations of compliance issues, (OSHA compliance etc.) each member of the staff must be well trained in their responsibilities and duties. In business today, a popular word is throughput, the final product, the number of cars repaired or televisions produced. After twenty plus years of experience, Dr. Metzger sees today’s throughput as the number of complete practice visits extending, from the moment the patient calls for the appointment until the patient is dismissed and the bill is paid in full. It is imperative that these be maximized while maintaining the highest quality of patient care. Just as backups at the service advisor desk or the “computerized engine analyzer” affects the number of cars that are scheduled and serviced, back ups at x-ray or the appointment desk will reduce the number of patients seen and treated. Innovative Healthcare Resources can provide the on-site consultation and training programs to prevent these.
At the same time no matter how efficient the office, unless it meets the guidelines of the various compliance programs, disaster looms on the horizon. All it takes is one employee who is careless in the handling of medical waste or a patient’s personnel information and the resultant fines and penalties will put you in a hole that will take years to get out of. Rather that spend a fortune on seminars and plans from the various sources that indulge your office everyday, Innovative Healthcare Resources can help devise near turn key plans that are economic to implement and easy to follow.
- Practice Operations
- Patient Flow Designs and Analysis
- Front Office Staff Responsibilities And Training
- Compliance Issues
- Practice manuals
- Employee/ Human Resource
- HIPAA (in development)
STRATEGIC PLANNING AND MARKETING
Innovative Healthcare Resources can assist your practice with any strategic planning and marketing issues. Regardless if the strategic planning requires a simple SWOT analysis or an in depth assessment, this will be provided in a timely manner. Your strategic decisions on expansion, new equipment competition or managed care organizations membership must be approached in the same manner as the most successful Fortune 500 companies make their assessments and decisions.
Integral to the strategic planning process is marketing of the healthcare organization. No, marketing is neither a dirty word nor does it require “free consultations” or “ValPak ads”! Every time you speak to a medical group or call a patient, you’re marketing your practice. The business world talks about external marketing, which is directed to getting the patients into the office and internal marketing, which is directed at keeping the patient in your practice Unless your practice approaches both of these in an organized and well thought out approach, the time, effort and revenues you and your staff put into this is simply a waste of valuable resources. No longer are the practice’s customers just the patients, but now include the third-party payers and the referring physicians. Your marketing plans must be targeted to each. If requested, a detailed marketing plan can be developed to include all “customers” of the organization. Regardless if you are a specialist dependant on the PCP for referrals, or provider network looking to attract new managed care contacts, Innovative Healthcare Resources can help to assist you with all aspects of these vital functions.
- SWOT analysis
- Operational Indicators and evaluation
- External marketing to attract new patient
- Internal marketing to keep the patient
- Referral networking
- Payer relationships